EXCERPT FROM ARTICLE:
"Foto Relevance, a contemporary gallery in Houston specializing in fine art photography and photo-based works, has announced that effective January 1, 2024, it will launch a rebrand and a new name: Koslov Larsen.
Founded in 2016 as a virtual art gallery by Geoffrey Koslov and Bryn Larsen, Foto Relevance debuted its first physical gallery space in 2018. In 2019, Zan Zeller, who serves as the Assistant Director, joined the gallery team. Then, in early 2020, the gallery moved into a space at 4411 Montrose, which is home to several other galleries.
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While the gallery will continue to show photo-based works, it is expanding its mission to incorporate artists working in other mediums and methods. Despite this shift, Koslov Larsen will continue to present a variety of art created using traditional photographic processes. The most recent exhibition, David Reinfeld’s Composite Realities, which closed on December 22, was the last to be presented under the name Foto Relevance.
On January 1, 2024, with the opening of JP Terlizzi’s Creatures of Curiosity, the name change will be official and new visual branding will be used. The new logo mark, featuring the letters KL and a set of overlapping circles, was designed by Matthew Tabor, Art Director at Letterset Press Houston. Mr. Tabor remarked, 'The use of a circle within the logo mark is a representational personification of the photographer’s camera lens as a means of capturing imagery while also paying homage to the gallery’s origin as a photo-based institution.'"